[-empyre-] economies of blog and vog 'show and tell'.

["Lachlan Brown" <lachlan@london.com>]

>>(great to see the "History/'her story'"
>>proposition alive and well in the new millennium, Jill,  but isn't this
>>view a bit essentialist and 70s? doesn't it perpetuate the myth of the
>>radical reversal of the roles of active male/passive female, and assume
>>that gender relations must be antagonistic? Surely we=92ve moved on?
>
>I'm not sure I follow you? I don't see blogging or personal academic 
>writing as particularly tied to gender. Do you? 
 
  Where gender occurs everything is tied up in it I've found, and yes,
more women than men blog I believe, however I am not speaking globally 
to gender difference nor but to a specific comment in your blog (late May 2002) relating to the economics and cultural value of truth and veracity 

> 
> > living off blogs
> > Blogonomics: Making a Living from Blogging (via Blogdex)
> > 
> > 
> > The old economics of media  he who controls distribution wins the
> most readers and serves advertisers best  will be plowed under by a
> new economics  she who relates best attracts the most valuable
> audience. (Since relate means connect and tell.)

  
  This is a really interesting snippet as you cite political economy or ownership and control, audience or reception theory, as well as an 
economic theory of audience value with a wonderful parenthetic comment ¡®relate means connect and tell¡¯. [show and tell? - lets have examples] It's rare to 
find these several elements of cultural theory and economy in one 
paragraph. It was this I referred to. It's been almost a generation
since essential male/female dichotomies of discursive, political, 
economic power were addressed without referring also to power in discourse
in all social relations, including 'class' and 'race'. 

What's interesting about the comment is that it is not very often you get Economics fronted in this equation, and I see
also in Adrian's posts re: 'video streaming embedded in html' which he has rebranded 
'vog' some hint of an economic application.

I should stress that what I would like to see is a treatment of
text (alphabet text) and moving image in their textuality without the 
empires of professional interest bound up in a 'progression' from the more 
'natural' txt form (by a woman) and the more 'highly mediated' 
technologically and discursively form 'vog' (by a man). I would like to 
see more of a dialogue between texts, and notions of text (lit theory + boring old screen theory) as well as the more hyper-textual manifestations 
of popular culture online which tend to be social geographical in body and 
in their global interconnectivities. 

These discussions and arguments are quite old ones (94-96) that are now 
writ large, across the fabric of what subsequently developed into the 
mytho-scapes, finance-scapes, ethno-scapes, legal-scapes, idea-scapes 
of what we call Internet. I just thought I would reference them here.



Lachlan Brown

Cultural Studies
Goldsmiths College
University of London


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